Balenciaga 2.0?? Harry Types & Gucci Slammed For Advert Marketing campaign That includes ‘Toddler Mattress’ & Teddy Bear Shirt!

Simply weeks after Balenciaga got here underneath hearth for its inappropriate BDSM teddy bear advert marketing campaign, one other high-end trend model is going through warmth over a promotional picture that includes Harry Types!

Final week, Gucci shared some photos – shot by photographer Mark Borthwick – on Instagram of the 28-year-old singer carrying a shirt with a pink teddy bear and a lyric from his widespread observe Watermelon Sugar on it, “I need extra berries and that summer season feeling.” He additionally might be seen posing with what seems to be a, effectively… child-sized mattress propped up towards the wall behind him in a single shot, and holding it underneath his arm in a number of others. Test it out (beneath):

See extra within the video advert (beneath):

Associated: Teresa Giudice ‘Had No Concept’ About Balenciaga Scandal When She Shared Sweater Pics

Gucci shared on its web site that the marketing campaign stemmed from Harry’s friendship with former artistic director Alessandro Michele, including:

“Play is on the very coronary heart of the gathering, which makes use of menswear as a instrument of the avant-garde. Captured by Mark Borthwick, the sequence of pictures sees Harry Types showcase the ‘dream wardrobe’ outlined by the eccentric use of romantic accents, whimsical prints, classic particulars, and the expressive emotionality of the person.”

Nonetheless, some social media customers didn’t see the marketing campaign pictures as eccentric a lot as… off-putting within the wake of Balenciaga. They shortly stormed the feedback part of the Instagram submit to blast Gucci for the advert, writing:

“What was the artistic pondering behind together with a toddler mattress? What’s the narrative? Who’s thought was this and the place did they discover this inspo? I’m disturbed.”

“A toddler mattress?? Are we critical?”

“Toddler mattress and grown man – What story are they promoting?”

“However actually. @Harry_Styles what’s modern about something right here? Your shades? The dual-sized mattress is bizarre AF. What does it suggest? Why’s it there? A children mattress and also you’re carrying a pink teddy bear… why are actors so desperately clueless.”

“What within the Balenciaga is occurring right here? Get up, folks!”

“Who thought this was OK?”

“I’m sorry, however why embody a toddler mattress? In what manner is a toddler mattress related to the “artwork” piece? Apparently, Gucci hasn’t been caught up on the Balenciaga concern.”


Even Alexandra Gucci Zarini, whose great-grandfather was the founding father of Gucci, referred to as out the advert marketing campaign! She wrote on Instagram:

“Why would you create a ‘efficiency piece’ with a toddler’s mattress and an grownup man? My considerations are that there appears to be a typical ideology throughout Kering’s Style Homes.”


She then added in a follow-up submit:

“Gucci was created to be probably the most elegant model with the best high quality product. The route it appears to be taking now’s regarding. The safety of youngsters ought to at all times come first and never be laughed at.”

What she was referring to was the very fact Gucci is owned by Kering — the identical mother or father firm that owns Balenciaga. And as you realize, the model was slammed final month for sexualizing youngsters in advertisements that noticed them holding teddy bear purses in BDSM gear. Then, one other confirmed authorized paperwork a couple of Supreme Courtroom case involving youngster pornography. In response to the backlash, Balenciaga issued a prolonged assertion concerning the matter, saying:

“We strongly condemn youngster abuse; it was by no means our intent to incorporate it in our narrative. The 2 separate advert campaigns in query mirror a sequence of grievous errors for which Balenciaga takes accountability.”

Gucci, Kering, Harry, and Alessandro haven’t addressed the backlash from the marketing campaign presently. Clearly, the mother or father firm has not discovered its lesson from the Balenciaga controversy or labored to verify its manufacturers are being much less controversial shifting ahead. What are your ideas on the matter, Perezcious readers? Sound OFF within the feedback beneath!

[Image via Gucci/YouTube, MEGA/WENN]

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