While Tesla CEO Elon Musk, the world's richest person, is dominating headlines with his $44 billion acquisition of Twitter

among other topics, his sister, Tosca Musk, has blazed a path of her own with the introduction of PassionFlix.  

Tosca Musk

Founded in 2017 by Musk and her  friends, Jina Panebianco and Joany Kane, the streaming service offers female-driven content adapted from romance novels,

a category Musks says was "completely ignored" through the industry prior to its launch.

PassionFlix is available in 150 countries for $5.99 per month

"When 50 Shades of Grey did so exceptionally well, they would be like, 'Wow, everybody watched 50 Shades of Grey. Let's make Fast and the Furious 7,'" Musk told FOX Business.  

"And you are like, 'OK, but everybody's watching 50 Shades of Grey, so would not you make extra female-driven content material or romance novels?'

And that wasn't the direction that the general industry wanted to go."

Tosca Musk shakes up streaming with romance-focused PassionFlix

Tosca has now no longer discussed the Twitter deal with Elon but expressed confidence that he might do "an great job" of improving the user experience of the social media giant.

Lip readers could probably inform what Kerr was saying, however, it isn’t essential to be a lip reader to inform that the language becomes likely colorful.